The dynamic duo of DeVita and Hancock is back with some industry news and their thoughts on the evolution of gig work. They exchange stories on their experiences with growing multi-unit brands in New York, franchisers, and the right to open a restaurant.
[01:21] Industry News
[03:06] Gig Work
[07:04] Supply Chain
[09:40] Selling in Bulk and Hoarding
[10:52] Growing a Multi-Unit Brand
[13:44] Pret’s “Eat With Your Eyes”
[15:59] New Brands and Scumbag Franchisers
[20:01] Christine’s Experience with a New Brand
[22:16] The Restaurant Field of Dreams
[25:12] First Consulting Gig
[28:13] Right People with the Right Vision
[30:38] When Did the CEOs Get to Play Fake Doctors?
[34:36] COV-Hole of the Week
Growing a Multi-Unit Brand
Back in the 90’s, growing a chain was taboo. People went into the industry for their passion, and everyone thought that working in the restaurant business was like being a celebrity with the rise of the Food Network until they realized it was nothing like that at all. Now, it seems that people who want to get into the business just want to be rich and have the next big McDonald’s instead of turning away from it. Keith gives some advice: to grow a multi-unit brand, get people to fall in love and gain emotional attachment with the brand.
Standing in the Middle of Times Square
Just because you build it, and there’s a hundred thousand people outside, doesn’t mean they will come: this is Keith’s advice to people who want to open a restaurant. Christine recalls being a barista at TGI Friday’s and feeling ready to become a manager until she was told that there’s more to being one than handling inventory and weekend shifts. They can’t emphasize this enough—if you’re not and have never worked in the restaurant business, just because you’re sitting on a mountain of cash, doesn’t mean you have the right to open a restaurant.
Where to Find Them:
Facebook - DeVita & Hancock Hospitality Group Inc.
Instagram - @devita_hancock_hospitality
Official Website - DeVita and Hancock Hospitality Group
Christine DeVita on LinkedIn
Keith Hancock on LinkedIn
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